Do you think Advertising Needs a Real Check?

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Advertisement is shown everywhere, in big shops, in narrow streets, in city centers as well as in the countryside, on radio as well as on TV screes. All the words used in advertising are charming and fascinating. They are attractive, but not all of them are based on facts. In order to sell their products more quickly, many businessmen use exaggeration,or cheating languages in sometimes. What's your opinion on this phenomenon?