NEED some ADVICE/HELP with website/BUSINESS

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So I have been doing my photography business for almost a year now and have been doing pretty good and have decided to go ahead and get my own domain name and a get a paid website with more options. Now one of the problems I have come across is even after many researching before I chose my business name I have now realized that the business name I chose has many other companies with the same name and mine is really hard to find on the Internet so I have decided to change my business name I am somewhat keeping it the same but just adding on a bit more. From RJMPhotography to RJMcCarl Photography. I think with just adding my last name it makes it a little bit more mine but also make it easier to find when you do a search. I am also going to add a few new features like editing and slim line greeting cards.... My question for help is this: If you used and/or liked a company and they after a year or so decided to change their business name and add a few new features what are some of the things that you would want them to say to you? I am going to release a letter through facebook and the website that states that I will be changing things but I am not sure of what exactly to say or how to word it so.... How would you word a release and what as a customer are some of the things that you would want a company to cover to assure you everything will be the same and keep you comfortable? Thanks for any help!!