Dreading the onslaught of Christmas Commercials?

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Is it just me, or does anyone else find the onslaught of Christmas commercials appalling? It's funny how the rest of the year, we have to be politically correct when it comes to mentioning "holiday season", but commercials can be blatantly "Christmasy". Of particular note, I really despise the jewelry commercials that tie emotions to gift giving..."every kiss begins with Kay", "show her you really care", "give the gift that says you would marry her all over again", etc. The implication is if you care for the person, you wills pend oodles of money for them on Christmas gifts. Anyone else see this as "just wrong"?