What's in a Slogan?

I thought the WOW Philippines slogan is a better concept... not the best but better. For once it appeals to all demographic and it can mean many positive things and very superlative in description. So I don't know why a government official say its not effective, maybe its not the slogan. Tourists are not debating if Philippines is beautiful its a given, the problem right now is the travel advisory and how we are too vulnerable to terrorist attack. They think our country is not a safe place. What I think is the Tourism department should hire better marketer with better creativity. Copying a campaign slogan and design from other country namely Poland is not very creative. A slogan specially for travel should push people to action.

Ok. Pilipinas Kay Ganda might have been a good concept for domestic tourism but not international tourism. With relation to my other post, it seems that the tourism department has no sense of marketing whatsoever. If even would like to keep the slogan, do it domestically, but do something else internationally as not too many tourists know Tagalog nor have the inclination to learn a new language just becuase they don't know what the slogan meant (which defeats the purpose of the slogan). There is much controversy about this issue because it is the country we're promoting and marketing - the slogan is a reflection and representation of what the country and its people are, which is a good reason why these kind of concepts should be done with caution. Another reason is the money that going to be involved - we're talking about a portion of the national budget that comes from people's taxes. If it's not effective, why spend money over it? With respect to WOW Philippines, every president has a prerogative to have a unique brand of Philippines (that includes tourism) to leave his mark unto. This is good since ideas are very crucial to marketing and promotions, and offering good, sensible ideas can pay off. The reason for the demand of resignation is to wake some people in the government to do their jobs properly. Granted that they might be from the private sector, but it is not an excuse not to do their best. Besides, since they accepted the appointment, they are expected to consider more things or tasks than what is done in their former sectors. In the matter of of washing dirty linen, personally, I liked this kind of washing. This means that people are not cutting the leaders some slack. They want changes, results and sensible governance. It just proves that there is still democracy in this country (how much is another matter). Personally, I would rather be embarrassed and corrected rather than continuing to a mediocre project that cocts a ton of money with no good results.