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I always go for economy. Not the cheapest but the most for the money! Of course, I often regret that decision and never buy that product again but, that's life, we live and learn. In a supermarket, the "own brand" items are often well known branded products just packaged for that particular store. Other times, it all depends on taste. I normally buy a cheap brand of coffee simply because it tastes better than the more expensive ones. But fruit juices are the opposite, the expensive ones taste better. There is a lot of trial and error involved!

Friend I always buy the best quality, though they are costly, be it food, cloth, hairoil, cosmetcs, soaps, detergents or perfumes, cheap things i never buy, they are harmful in the longrun.. Thanks for sharing Cheers. God bless you, have a nice day ahead. Professor ‘Bhuwan’. .

I always want to get the cheaper one in buying groceries...very seldom I will pick expensive stuff sometimes we are paying only the brand but the quality is the same though it's not true to all products!

I oftentimes stick to the ones that I have been using for a long time, since they are tried and tested as to quality. I try sometimes to purchase new brands and try them. I love finding products that are of good quality and very reasonable price. I also maintained products that are a bit expensive and which quality I cannot find in other cheaper brands.