E-bay marketing

it on ebay - Ebay-s it campaign
United States
November 18, 2006 11:11pm CST
What do you think about E-bay's new "IT" marketing campaign. I think it is one of the best marketing strategies I have ever seen. What else could encompass the variety of items for sale on E-bay. It has to rank right up there with Wendy's "Where's the Beef?" campaign. I must admit that when they first started the campaign I was more than a little confused and annoyed by it. I was just wondering what other people think.
2 responses
@ahalapia (942)
• United States
19 Nov 06
Some of the most simple ideas make the most money. I just wonder what they were doing when they came up with that concept.
1 person likes this
• United States
19 Nov 06
I couldn't agree more the simpler the more people you reach. I can imagine that was an idea that came to someone at the strangest time. Probably when they were eating or using the bathroom, something like that. You probably couldn't come up with that if you were trying to think of it. I wish I could come up with something like that. Everyone probably does every once in a while and just doesn't realize it.
@blueman (16509)
• India
19 Nov 06
i think it is a good idea.
• United States
19 Nov 06
Thank you.