Does the media have our society under their control?

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Whether we realize it or not, the media have an enormous amount of control over our society. There is almost no escaping it - everywhere we go, the media is there to shape our lives in one way or another. Take the news media for example - the news that we listen to every morning and night tells us what they feel is important for us to hear, not completely providing us with the most pressing issues in our society. What the news media chooses to ignore is viewed as unimportant to the majority of our society because we are left uneducated and are therefore blind to many problems within the country. Advertisements in the media have also shaped our society in many ways. What we wear, what we eat, how we dress, and how we act is determined by what we see and read in the media. For example, we are convinced that we need to fit in with famous models, actors, and singers by wearing the style of clothing we see them in through the media. It is argued that individuals have a choice to buy into the information we are so often provided with from the media. I disagree with this argument because the majority of our society has already been influenced by the media, so those who ignore the media directly are still shaped by society all around them. To what extent do you think our media has control over our society?