How to generate more targeted fans in facebook?

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I noticed that facebook become too strict now a days specially in adding friends and sending message, my client wants me to generate more targeted friends but I find it hard since I was afraid of losing the account since facebook always give me a warning. If anyone of you here have an idea about social media marketing please help me. I really need some thoughts on how to do this job. Thanks for your help in advance. Regards, Rexaniel S.