Playstation Rewards

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Have any of you heard of this odd program Playstation is testing, and has been recently? It seems that they've decided not to do it, afterall. This really does make me sad. It seemed like a cool thing, from what I knew about it. Here's asmall description about it for you who don't know what it will do. "Playstation Rewards was announced in 2010 as a loyalty program that would reward Playstation 3 owners for various activities, from playing Playstation Network games to taking part in Playstation Home events. Rewards members could participate in quests centered in rating games, downloading videos and reading e-mails. Prizes for the planned Playstation Rewards program ranged from themes and avatars to all expense paid trips to industry events and game development studios." -Kotaku, kotaku.com/#!5786588/sony-nixes-its-playstation-rewards-program