Its all about marketing these days.
By megamatt
@megamatt (14291)
United States
April 5, 2011 12:42pm CST
With the right people behind you, you can make anyone believe that you are something special. Especially the masses who are unwilling to look too closely. Marketing has been a key staple of music since the beginning, but the quality was the most prominent feature in selling great music. Now its been flip flopped. Marketing is the most prominent feature, with some good music being present in places. The Internet has been both the best and worst thing that has ever happened to the music business. The best thing because anyone can get their names out their and promote their work. The worst thing because anyone can get their name out their and promote their worth. Of course, that is really just a failing of the masses in general, as they are attracted to what looks hip, as opposed to what is good.
1 person likes this
2 responses
@magtibaygom (4856)
• Philippines
5 Apr 11
If you are not good in marketing, or if you are not surrounded by people who are good in marketing, no matter how good you are at singing, no matter how beautiful your songs are, it will be useless and will not get noticed by the public.
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@megamatt (14291)
• United States
6 Apr 11
Marketing is an important element for sure. If people don't know who you are, then you obviously cannot get your name out there. Still perception is really everything to say the very least. It can make some music that might be merely adequate at best, seem good or even great. Something that you are almost required to listen to. It is the mindset of people that they cannot really be behind the curb for any reason whatsoever, so this is exploited.
It is really sad, but the people know what works. In one sense I can't fault them. They know that if presented as good enough, there is a pretty sizable portion who will swallow anything that is marketed to them. I suppose it is only exploiting simple human nature. I think that there is some talent that is out there, but there is some talent that gets frustrated and gives up. Its not what you know these days, its who you know, it all parts of life really. Thanks for responding. Its appreciated. Have a nice day.
1 person likes this
@bigal3 (1231)
• Thailand
18 Apr 11
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@bigal3 (1231)
• Thailand
18 Apr 11
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@megamatt (14291)
• United States
18 Apr 11
Quality has most certainly taken a bit of a backseat. It is all about how you sound, but lets face it, anyone can sound passable given the electronics that are out there. My singing voice is absolutely the worst, but I know that given the right sweetening with the audio, it would sound better. Plus, if someone is promoted as the next great thing in music, then its going to lead to be given the illusion of something special, even if they're not. Thanks for responding. Its appreciated. Have a nice day.
1 person likes this
@bigal3 (1231)
• Thailand
23 Apr 11
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