Its all about marketing these days.
By megamatt
@megamatt (14291)
United States
April 5, 2011 12:42pm CST
With the right people behind you, you can make anyone believe that you are something special. Especially the masses who are unwilling to look too closely. Marketing has been a key staple of music since the beginning, but the quality was the most prominent feature in selling great music. Now its been flip flopped. Marketing is the most prominent feature, with some good music being present in places. The Internet has been both the best and worst thing that has ever happened to the music business. The best thing because anyone can get their names out their and promote their work. The worst thing because anyone can get their name out their and promote their worth. Of course, that is really just a failing of the masses in general, as they are attracted to what looks hip, as opposed to what is good.
1 person likes this
2 responses
@magtibaygom (4858)
• Philippines
5 Apr 11
If you are not good in marketing, or if you are not surrounded by people who are good in marketing, no matter how good you are at singing, no matter how beautiful your songs are, it will be useless and will not get noticed by the public.
@megamatt (14291)
• United States
6 Apr 11
Marketing is an important element for sure. If people don't know who you are, then you obviously cannot get your name out there. Still perception is really everything to say the very least. It can make some music that might be merely adequate at best, seem good or even great. Something that you are almost required to listen to. It is the mindset of people that they cannot really be behind the curb for any reason whatsoever, so this is exploited.
It is really sad, but the people know what works. In one sense I can't fault them. They know that if presented as good enough, there is a pretty sizable portion who will swallow anything that is marketed to them. I suppose it is only exploiting simple human nature. I think that there is some talent that is out there, but there is some talent that gets frustrated and gives up. Its not what you know these days, its who you know, it all parts of life really. Thanks for responding. Its appreciated. Have a nice day.
1 person likes this
@bigal3 (1231)
• Thailand
18 Apr 11
Hey guys in this age of high technology and instant communication a really smart person could promote themselves via video and computer technology over the web via the various social networks and a cell phone or a video camera. Another example is a group could put togather a demo disc and send it to some R&D department of some music company; being sure to copywrite it first; and promote it themselves.
I have to admit at some point they will have to get caught up in the mainstream promoters but by then they will be able almost to name their own price due to all the demand that will be created by their videos on line via one of the social networks that allow their product to be transmitted. What do you think?
@bigal3 (1231)
• Thailand
18 Apr 11
You said it Matt! I couldn't agree more. Just like the rest of the world the music business has opted to go more for the sizzle than the quality of the music. It's all about throw something out there and make as much $$$$'s as you can. What ever happened to "QUALITY" in music? Like you said it seems the business sells the sizzle and "REAL QUALITY" is left out. I mean when a person's real voice was heard without the aid of electronics if you know what I mean. Just like "banking" and "government" music too has been corrupted in my opinion. What do you think? Take care.
@megamatt (14291)
• United States
18 Apr 11
Quality has most certainly taken a bit of a backseat. It is all about how you sound, but lets face it, anyone can sound passable given the electronics that are out there. My singing voice is absolutely the worst, but I know that given the right sweetening with the audio, it would sound better. Plus, if someone is promoted as the next great thing in music, then its going to lead to be given the illusion of something special, even if they're not. Thanks for responding. Its appreciated. Have a nice day.
1 person likes this
@bigal3 (1231)
• Thailand
23 Apr 11
Hi "megamatt",
Sorry it took me so long to respond to your response. I've been away from my computer for awhile; had to make a visa run and take care of some business.
Now, in response to your response; Yep, electronics can make the worse of voices sound good. I see it all the time when I go to "KARAOKE" bars.
No problem about the response. It was my pleasure. take care.