Starting a business

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Generally I know what to do etc. I'm pretty experienced with Web Hosting facilities that I have previously offered, I'm wondering how to obtain more money from this; the last one I did went ok, I had around 50 customers. I eventually sold it to a budding person that wanted to build upon it. Do any of you lot know how to rope in the customers? I mean... we had a lot of resources available but they were always free due to the lack of customers.