How modern society changes our relationship with our friends?

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With the development of our society,we ,modern people,are becoming busier with all kinds of events.As a result,it is less frequent for us to keep contact with our old friends,the relationship which useed be close may become far.Sometimes,when you are in need and call your friend for help,he may tell you that he is so busy that he has no time to help you.But actually,he may be just playing with his girlfriend,or just playing computer games.Another typical phenomenon is thatyou're quite busy with you business,when one of your friends calls you to get some help,but you are really too busy to have any time for him.The result is that the misunderstanding takes place when you turn him down. So guys,have you ever experienced such affairs? How do you deal with them?And how is modern society changing our relationship with our friends?