Japanese Designer Makes Eco-Friendly Bra

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Lingerie maker Triumph has unveiled a brassiere whose cup padding unfolds to become a handheld shopping bag. This could be an alternative for Japanese women who don’t indulge in the national passion of buying designer bags and who care about the environment. It’s called the “The No Plastic Bag Bra,” which is made of recycled polyester and aimed at wooing socially responsible consumers. The straps can be tied onto the bag as ribbons and available in five flavours - red, blue, green, yellow and pink. Matching underwear has a place for a card that even says, “no plastic shopping bags.” Designed to ensure that the sexy shoppers of Japan never leave home without a reusable and environmentally friendly shopping sack, the No Bra converts easily from supportive negligee to useful carrying bag. Triumph International Japan Ltd, makers of the eco-bra, has regularly designed bras aimed at drawing attention to social issues - and to raise its own profile. It’s the second time Triumph they have tried to woo socially responsible consumers. Last year it marketed a bra which can be warmed in a microwave to cut indoor heating bills. The ‘’Bra Rangers'’ - named after television characters who morph into superheroes - come with matching underwear bearing the message, ‘’No more plastic bags!'’ In 2005 it advertised a bra which can be heated in the microwave to reduce heating costs indoors.