How to promote a newly started business. Any tips?

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When a person start a new business then there are many things in his/her mind like its cost, marketing and many more. So everyone wants to promote his/her business but it is not an easy task. Because for this you should have good contact and also to have ability of promoting your business. So now I want to know from all of you lotters that how can I promote my newly started business. Because I and my some friends now started a software company and all of us try to promote our business. I know it is not an easy task. So please give me some tips for promoting this.