Celebration of Friendship Day is Whether A trend or Craze of New Generation?

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Now Friendship Day has become a very popular event to celebrate. Generally the craze is shown between the teenagers and students. They buy Friendship Bands, Friendship Day special gift items, throw parties, go to pubs, club for enjoying the event. Many arrange programme in their own home. But the question is that whether it has its own value or its a event just for an enjoyment and after sometimes it will loose its value and craziness? Whether it really denotes its significance? Whether by celebrating this day can we really understand the meaning of Friendship? Whether this generation is really celebrating this day by knowing the true meaning of Friendship? Well the answer can only give the time. What do you think?