baby gaga ice cream is pretty much like breastfeeding?

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has anyone heard of baby gaga ice cream? my friend came to the flat one day and invited my bf and i to go for a baby gaga ice cream near covent garden. he said it is an ice cream where instead of a cow's milk is used, a breast milk is used. all the guy friends i had were all like - 'wow! are the choices of flavours the pictures of the women who gave the breastmilk? while my girl friends said - 'uh...that doesnt sounds nice to me.'