False advertising
By hafiz008
@hafiz008 (450)
India
August 29, 2011 2:00pm CST
Do you think it is better to promote a product by showing qualities that don`t posses and make customers to motivate to have it.For example in a ad when we use a soap and results increase the colour of the skin.The another method is explaining the ingredients of soap and which ingredients is good for health. which one do you select. Do you think this type of theme should be used to promote products.
1 response
@wmraul (2552)
• Bucharest, Romania
29 Aug 11
No.
best and the real - sure - safe way to promote a product is to create in public mind the need to have it.
Don't say "eating our lemons will cure you of cancer" (promoting a quality it have or not).
Instead say "You need lemons to maintain your health level" (creating in prospect mind the need to have one).
