Data Profiling

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I need to call these companies n get hold of IT Managers, Head of IT, DGM IT or any other personnel in higher post related to IT n get their name, designation, office email id, mob number n the no of employees working in the organisation. Why we need this details is because, we work as an agency for an leading Computer branded company, where we are given the task of data profiling, so that when having any product launch, event taking place, send newsletters about this Computer branded company What I need to know is how to talk to them in a formal manner. Some refuse to give details. At those times, how to convince them to get their details..