Berkeley Pay-By-Race or "Increase Diversity" Bake Sale

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I saw this article and had to share it - the video was pretty entertaining too! http://cnn.com/2011/09/26/us/california-racial-bake-sale/ So there's a price breakdown for people of different race - mimicking racial prejudices and discrimination in government policies and a lot of people are upset. In the video it was interesting to see how offended some people were - It didn't make much sense to me. So my question - If discrimination can be mandated in workplace and school systems... why not allow it in a bake sale?