Generiv vs. Branded Drugs :: An intelligently planned LOOT !!

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My dear friends, A common drug for high blood pressure and heart problem is atenolol. A 15-tablet strip of generic atenolol has an maximum retail prices of Rs. 1.46 where as branded 10-tablet strip of the very same salts costs about Rs. 45. For cancer there is an injection of paclitaxel. It's generic cost is Rs. 339 where as branded one comes in Rs 4500. In the same way common generic medicines for seasonal allergies, cough, cold, fever, diarrhea, nausea, acidity, vomiting, headache, etc. cost extremely low whereas the branded drugs are very-very costly. Despite their extreme cost, branded drugs unhesitatingly being prescribed by doctors everywhere. This huge difference of cost between generic and branded drugs has been playing a great role in the game of commission between doctors, drug manufacturing companies, medical representatives, pharmacies, and drug retailers. Today, health industry has become a good business. Doctors don't care about the financial status of the patient. They just prescribe branded drugs so that they get good commission despite knowing the fact very well that equally-potent generic drug will cost very-very low and has same effect. Both highly costly branded drugs and extremely low costing generic drugs have exactly same potential and effect on the treatment, but doctors are not prescribing generic drugs to anyone due to their self profits. What can be the solution to this problem? Do you ask your doctor to prescribe generic drugs? Do you check the cost of generic version before purchasing the branded drugs? Or (in some way) do you think branded drugs are better than generic drugs?