OLAY is investing a lot on beautiful ladies
By katrinapaz
@katrinapaz (2436)
Philippines
November 7, 2011 9:45pm CST
as i watched tv, i observed that the brand olay is investing a lot on beautiful ladies and i also understand that they do this because they want their products to sell like hot cakes. they have Kris Aquino for their olay anti-aging facial cream, for their whitening facial cream they have Anne Curtis, for their whitening soap they Kim Chiu. for their new body wash they have Bea Alonzo. they also have Miriam Quiambao and Angel Aquino. beautiful women indeed! what do you think mylotters?
3 people like this
11 responses
@coffeebreak (17798)
• United States
8 Nov 11
I have tried Olay on my own and can vouch for some of the products. However, as with any makeup...they use young women to show "results" of the product..and women that have been celebrities and had the money all their lives to buy stuff to protect their skin and at age 50+ look great. I just wish they'd use a real person with normal skin and all and show how it REALLY looks on an older person! I am sorry, but how Andie McDowell looks is not a help to me! Or how Sara Jessica Parker looks, doesnet make me go buy the product!
@katrinapaz (2436)
• Philippines
9 Nov 11
true. people nowadays are already smart and they know that merely using their products does not turn them into great looking celebrities in an instant. my mother used Olay in the past too and she loved the result but then she stopped because it was much too expensive.
1 person likes this
@coffeebreak (17798)
• United States
9 Nov 11
IT can be pricey...but tell you mom to go to Olay's web site and the site and about 4 times a year they send out a coupon....buy $50 worth of their product, send in rebate and get $20 back. So you get $50 of product for $30. I have done it several times and you can do it multiple times per offer...as long as you buy new stuff each time. I have done that too. IT is a good deal. I have enough to last a year of their Definity face cream stuff...that is great...no wrinkles at 54 years old!...okay, a few, but I'll take it! That stuff really works great. I remember when Olay first came out and it was a lotion in a square bottle and the lotion was pink and it was just so cool to have a square bottle of pink sitting on your dressing table!
@katrinapaz (2436)
• Philippines
9 Nov 11
thanks for this information coffebreak! my mom will surely love this and also we will be regular visitors of the olays website. i hope so that we will be able to catch these promos 
@clearwater18 (695)
• Philippines
8 Nov 11
I agree. Their product endorsers are indeed very beautiful. It's also because of the product I guess since Olay is a beauty product.
@katrinapaz (2436)
• Philippines
9 Nov 11
they want to entice more customers and so they let these beautiful endorsers do the modelling but then not many people would want to buy their products because of this.
@clearwater18 (695)
• Philippines
9 Nov 11
Yeah. They get these beautiful ladies as endorsers so many would be interested in their product. Why do you think that not many people buy their product because of the endorsers? I think not so many people buy that product because it's kind of expensive.
@SIMPLYD (90721)
• Philippines
8 Nov 11
Even if they will be endorsed by the most beautiful women in the world, the people already knows that they already have that beautiful skin , even prior to endorsing such products because of Vicki Belo or other Beaty Clinic! As if they can still fool the viewers. 
@katrinapaz (2436)
• Philippines
9 Nov 11
correct! they cannot fool viewers anymore because these actresses are also endorsing beauty clinics. but the some actresses are really believable and can still bring them customers. 
@anusha2128 (886)
• India
8 Nov 11
Yeah they are trying to publish their products by using beautiful ladies in our world. I think they are nice products which we can have faith on them.
@katrinapaz (2436)
• Philippines
9 Nov 11
some people are turned off by these beautiful ladies they act as endorsers because i am sure they also have other products that they use to be pretty. but then some of their products are also effective but then kind of expensive.
@marie_cuizon (191)
• Philippines
8 Nov 11
Choosing beautiful actresses for product endorsement is one of their marketing strategies. In business, where competition is very tough, they have to make sure that their product would hit the market. Well, it's up to the consumers wether they patronize this product or not. :-)
@katrinapaz (2436)
• Philippines
9 Nov 11
youa are right marie! they have to make sure their products are noticeable and also popular so that a lot of people will know and also want to try their products. it is the consumer choice. 
@seriousnuts (508)
• Philippines
8 Nov 11
No wonder Olay products are very expensive. They surely have a big budget for their marketing strategies. I would like to try Olay products, but I think there are other cheaper alternatives that work the same or even better. All we have to do is to check the labels and ingredients.
@katrinapaz (2436)
• Philippines
8 Nov 11
i agree. they have to get back what they have spent on those celebrities and so aside from getting more for their product they will make it expensive so that they can pay for the celebrities. you are also correct serious, a lot of products can work like their products, we just have to compare labels and ingredients.
@katrinapaz (2436)
• Philippines
9 Nov 11
yes, it would be interesting if they did what dove did - took 3 ordinary women to test on their products and let them see the difference. i think with this move also, their products will boost poplarity.
@EdnaReyes (2622)
• Philippines
8 Nov 11
Come to think of it, all of their endorsers are already possessing good skin not because of cosmetics but courtesy of cosmetic surgeries. Why not take the likes of Pkwang and Wilma Doesn't as users and endorsers and let the people know their product really work.
product really work.@katrinapaz (2436)
• Philippines
9 Nov 11
you have a point there edna. their endorsers are mostly under belo medical group models and so they must be beautiful already. why not they choose melai too!
@ferbjohn69 (1127)
• Philippines
8 Nov 11
I wish their product sells like hot cakes because if it don't they will really lose lots of money.
If I were a girl I won't really buy it because I am sure it won't work just like other products around.:)
@katrinapaz (2436)
• Philippines
9 Nov 11
lots of money indeed and they will also go bankrupt if their products wont sell especially there are a lot of products that offer the same service and are much cheaper. hey, some of their products work by they way
@katrinapaz (2436)
• Philippines
9 Nov 11
i think they have to adjust those lightings and settings because they are afraid that some might scrutinize and still see imperfections. i like to use their products too but then i am afraid if the results wont come out the same.
@katrinapaz (2436)
• Philippines
9 Nov 11
yes, there are people who dont buy the products eventhough the endorsers are beautiful and sexy because those celebrities have other products and services they use to achieve what they have and not only by using olay.
