Civet Coffee
By narthan
@narthan (325)
India
December 9, 2011 8:01am CST
I have around 5 kgs of civet coffee with me. Civet Coffee is considered to be worlds costliest coffee. Can anybody please tell me how to find a market place to sell it either in India or abroad. I have tried to find buyers through Internet but could not find a suitable buyer.
2 people like this
4 responses
@owlwings (43910)
• Cambridge, England
9 Dec 11
The most likely place to start would be eBay. Check first that they allow the sale of coffee. There are some things which they don't allow you to sell.
You would have to work out your shipping costs, investigate customs regulations (are you even allowed to export it?) and charges for various countries (though the buyer is usually liable for any duty there might be and should be made aware of that) and, perhaps, be able to securely package the coffee in 500g or 1kg amounts.
Next, you should describe the product accurately and clearly (Is the coffee roasted or unroasted? Is it in beans or ground? How fresh is it? Where was it grown? Can you guarantee that it is genuine Civet coffee?). Make sure that you give good and clear information about shipping costs &c. A photograph helps greatly with sales.
I would advise strongly that you ONLY accept payments by PayPal. You are much better protected if you do.
Start the bidding at a reasonable price (perhaps a quarter of the going rate or less). You are more likely to get several bidders that way and competition is what you need.
2 people like this
@narthan (325)
• India
9 Dec 11
Hi Owlings!
That was really great!! You have given me an idea on how to go about marketing it. Yeah the coffee that I have got is a genuine Civet coffee. I am pretty much sure about it as it is grown in my own estate.
I think I'll first visit ebay with regard.
Regards,
2 people like this
@owlwings (43910)
• Cambridge, England
9 Dec 11
Oh well! If you grew it yourself (with the help of the civets), then there is no doubt!
5kg doesn't seem a large amount but then it's probably quite a reasonable output for such a rare thing. Perhaps, after all, it is worth finding a wholesaler in America or Europe, though I'm inclined to think that you may find eBay quite a good market. The downside would be that you have to pack and ship the goods yourself in small quantities and that you run a slightly greater risk of being scammed.
In addition, I would advise that you include in your description/tags 'kopi luwak' (the Indonesian name). That seems to be the name that buyers know it by. It seems that, because it is so expensive, it would probably sell best in 100g or 200g packs.
It's not that easy to find a 'retail price'. I have looked at a couple of sites which sell it online. One (in Texas) lists pure Kopi Luwak at $320 per 16oz (approx 450g) and another (from Vietnam) sells it at just over half that price (equivalent to $180/lb). The packaging looks identical. For comparison, those two prices work out at $70 and $39 per 100g.
Amazon UK has quite a few listings: http://www.amazon.co.uk/kopi-luwak/s?ie=UTF8&keywords=kopi%20luwak&rh=i%3Aaps%2Ck%3Akopi%20luwak&page=1 The price seems to be around £30 ($45) per 100g.
It rather looks as if you ought to expect to sell it on eBay at $35 - $40 per 100g ($70 - $80 for a 200g pack) but it depends on the demand. If you are going to list it with a Buy It Now price, that is the figure you should expect.
2 people like this
@finlander60 (1804)
• United States
14 Dec 11
Please tell me what "Civet Coffee" is. I have no idea what you are talking about. I am familiar with a skunk type creature called a "Civet Cat." Tell me more about this coffee, please. Thank you.
1 person likes this
@narthan (325)
• India
21 Dec 11
Hi Finlader,
Sorry for the late reply.
A variety of wild cat called Civet cat feeds on ripe coffee and they digest only the flesh of ripe coffee while the undigested coffee bean is later excreted by the. And it is called as Civet coffee. Also, called as Kopi Luwak in Indonesia.
Now, what makes this so special is that when these beans pass through their digestive tract they lose their bitter characteristics hence having a different taste. They taste just perfect and the reason for them being this expensive is the rarity of them.
1 person likes this
@Hatley (163776)
• Garden Grove, California
1 Mar 12
hi nartham do you really know how its made and still wish t o sell and buy and drink the stuff? ewh yuck gross. expensive coffee thats beans went through a civet digestive track, gross, indeed.
I would not pay two cents for something made that way.I read
how its made.makes my stomach churn and I love good coffee too. mine has to be free from going through bacteria laden digesistive 
tracks of civet cats, gross gross!!!!!
tracks of civet cats, gross gross!!!!!
