...your take on the latests DOT's campaign

We all hope and we also hope that we don't fail in many sense, I suppose. I think we have enough episodes of this.

The main issue of this is originality. The reason why originality matter is that with originality our country is can be distinguishable and unique from others. And a unique marketing strategy will be more tailor-made and can bring more success. Being unique in a competitive marketing world (even in tourism) is a big must because we are talking of people and impressions. There’s nothing wrong if we do copy other tourism logos and marketing but we’re underselling ourselves - meaning we’re making the first number one mistake, in a marketing perspective. And it defeats the purposes of marketing ourselves in the first place. There is a good reason for people like me who are questioning the concept. We’re concerned people and we like to see some improvements in our perspective. We acknowledge that the campaign is good but it can be better. The thing is, we shouldn’t settle for second best if we can have the first place. We need the tourists and their money, just like our other competitors in the tourism market.

I agree that everything is dependent on that particualr department and they also need our support. However, I think we as a people should have a more participatory becuase everyone has a stake into this. We can offer constructive criticism and we can also help spread the word. But the department, in my opinion, should give us their very best output so we can proudly follow their lead.

Somehow, I feel the same thing as you do. there's something lacking but my main issue is the originality and the copy marketing. However, I cannot stop the department if they really want to get the ball rolling in this one and if they do, I support your idea to complement the concept.