Product mirepresentation? or Marketing strategy to attract customers?
By cyclopz
@cyclopz (251)
Sydney, Australia
February 20, 2012 7:54am CST
Recently I visited a food court in a mall to have some dinner. While deciding on what to eat for dinner i saw an poster advertising a certain meal, the meal seemed to have a big serving and delicious at the same time so i ordered one. When the food arrived, to my disappointment it was just half the serving of what it wasin the poster. I really regretted ordering my dinner there and I don't plan on oredering anything there again.
I think it one of those common product misreprensentation that we hear or experience that other people do just to attract customers. Although there's nothing i could do to complain because the staff are just doing what they are told to and there was no one but the staff themselves to complain to. So i just rather not waste my time complaining and just have my dinner and never order in that place again.
I guess it may be one way to attract many customers in the short run but it is also another way to lose lots of customers and destroy your good reputation because your customers fees cheated when they buy from you.
What do you think about this?
Have you also experienced buying a product that was misreprensented or a product that was advertised quite differently from what it actually should be?
3 people like this
6 responses
@GardenGerty (160998)
• United States
20 Feb 12
Food purchases are often disappointing. I understand that there are people called "food stylists" who set food items up to look it's best for photo shoots. They have tricks like angling the meat and things or piling it up differently so that the picture looks so much more filling and appetizing than the plate you receive.
1 person likes this
@megamatt (14291)
• United States
22 Feb 12
Technically speaking, product misrepresentation is really a marketing strategy of some sort. Granted, that is really not a good one to say the very least. It does rather show a short sighted approach to business to really say the very least. You will burn a lot of people where they will never return, even if you see the error of your ways after a time.
Many times, I have seen products misrepresented. Of course, it is somehow the fault of the customer that they are going to believe what the company is really saying is going to be true. There are just going to be many times where companies tend to feel like that can just scam their customers, without realizing that without them, they would have nothing. They would be nothing. It is just that simple.
@fantasticbabe (981)
• Philippines
21 Feb 12
always encounter such things and it is really annoying on my part. not only on food products but as well as in items that we as customer really buy such as in terms of electronic items, appliances, shoes and garment. i often felt being robbed of these products claiming to be tough but really have a low quality or very cheap. false adverting as part of the business and here to stay. so as consumer we just need to be careful before planning to purchase to make sure we get the value of what our money buy.
@Cutie18f (9546)
• Philippines
21 Feb 12
This actually happened to me before. The food that came was too far from how it appears in the picture. I actually called the attention of the waiter and asked why I only have two and in the picture it has four of what I ordered and I was told that I was given bigger ones, but no, the ones in the picture were actually a lot bigger. This is deception.
@mariab2000 (740)
• Canada
20 Feb 12
I have had similar experiences as yours with regards to food and eating at restaurants. I think this kind of product misrepresentation hurts the owners in the long run since they would not get loyal customers from this marketing strategy. They could certainly get many customers come to their restaurant to try their food out but those customers would never come back and they would also get bad publicity by the word of mouth from those customers. So it is a losing situation for these owners...
@trickytrackap (8)
• India
21 Feb 12
Hai..
I feel in the present world,the best working trick in the marketing world is mirepresenation. And this time you became their victim. Even i faced a similiar experience many times in my life. in Ice cream parlours restaurants Etc.But we w are helpless,We alone cant do anything that is going to change the system entirely. It has to be taken away from the roots and that is only possible if their is some law against mis representation and we cant expect such a law in the near future. Because the negative part of the law will be too worse for us to accept. AAnyway have happy mylotting. Bye take care.
