Why does other people notice every improvement you've made?

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Compliments from other people add up to one's self esteem. These may be some new things that you did to sort of, improve yourself, for your own good or to look proper. But others seem to over do it, I mean, "over compliment" on you. They seem to tease you in some way by noticing your new look. For me, its better to compliment it geared in a positive and supportive way, not making it seem that you are grounding that person not to improve. Have you ever experienced that before? When you changed for the better you and yet other people seem to brag you? Its so disappointing. It seems like "you stay that way, don't ever change yourself".