Handling Consumer Complaints

Philippines
May 17, 2012 8:55am CST
Managing a business is always a two-way street. Both the entrepreneur and the consumer play vital roles in business. Hence, customer feedback is a valuable factor in management. However, feedback will not always be positive. Customers may not always be satisfied with the service they receive. This often leads to complaints. Complaints are unpleasant not only for the one receiving them, but also to those voicing them out. I want to know from you the things I should know on how to handle complaints without losing your customer.
1 response
@asdomencil (4265)
• Philippines
18 May 12
Working in a ISO Certified company here in our country, I used to manage in handling customer complaints as part of my duty. Involving your customer to participate in a survey with regards to your business, both quality, timeliness and service reliability really helps. Before doing the survey, you must also have a target grade, let's say 80% out of 100%. This will be a great impact to you as supplier to your customer. This will give them impression that you are really concerns on their ideas, feedbacks. When you used to receive negative or lower rates from what you are targeting, try to immediately contact who did that and verify why they give you that such rating. Try to inform your customer about your survey and the action plans you are going to take. Another thing, making immediate actions to their complaints can really show your customer that you really care for them. Also, try to make a root cause analysis why they are making complaints on you. Make necessary corrective actions on the root cause to prevent recurring of the problem. Hope this will help you. Good day.
• Philippines
18 May 12
I agree with you. Encouraging feedback is one of the key to handle complaints without losing your customer. You must have a system that would invite customers to express how they feel about your services, whether good or bad. A suggestion box or a customer feedback form would be a good place to start. Giving out customer's satisfaction form is also good since it will you determine what are your strengths and what do you need to improve in your career.
• Philippines
19 May 12
You are right, satsfaction survey will help you know the weakness of your business with regards to your customer. But be sure to have the major components of the survey, quality, service reliability and timeliness. Quality will pertain to your product. Service reliability will mostly pertain about your post-delivery service including responses to complaints. Timeliness will mainly rely on how you deliver your products on-time. Another is to treat complaints as positive feedbacks. Although some complaints will not concern on your point try to give feedbacks to customer as soon as possible.