Why do people remember yesteryear legends and people only after they pass away?

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All of us know the proverb that "Old is Gold",probably because it is the easiest proverb to remember.But the way today people look after the old people it seems that Gold has no value at all these days.About ten days ago India's first superstar Rajesh Khanna passed away.During his hero days(1969-1975),he had such a fan following that other men used to envy him.Girls used to marry his photographs,turn his white car red with their lipsticks and write him love letters with their own blood. But as the law of gravitation states Everything that goes up,comes down and the downfall of the legendary superstar was steeper than his climb.After 1975,he was completely forgotten.No one even bothered about him.But when he suddenly died at the age of 69 just a few days ago,all the media attention was back on him or should I say his dead body.The media hailed him as a great actor,a good human being,etc. But-"WHERE WAS THE MEDIA WHEN HE WAS ALIVE?"The media people were going gaga over him because they knew it would become a huge story. Similarly when some other old people die after suffering a lot in their old age,many people come to their funeral,to talk something nice about the deceased and complete some other formalities.But the question is why couldn't they come little earlier when the person was well and alive.This is the human mentality.When we have something we don't recognize its value but when it is lost forever we mourn and cry over it.