Olympic Sponsors

I think they just grabbed their money because they were capable of giving them a lot of money. Some more appropriate sponsors would be Everlast, Champion, Nike, Adidas, Puma, TKO, and many more.

The biggest offers would always win in any events that needs sponsors. It is maybe a little bit inappropriate that coke, mcdonalds are not really known for being "sport" related but I think it is fine. The one thing I am a little bit angered is that Mcdonalds has this monopoly on fries and other products during the Olympics. I don't know if coke has this monopoly but it is bit ironic that olympics stands for fair competition but not when it comes to food or sponsors.

The Olympics has been sponsored by Coke for many years. I doubt that will change. I don't know if McDonalds is a new sponsor or not. I don't believe they are. Here's the thing: the sponsors whose names are plastered everywhere are the ones who donate the most money. Unfortunately, companies like Coke & McDonalds that have been around for every, are known internationally, and a lot of people purchase goods from are going to be the people with the money to sponsor something like the Olympics. The internationally known part is also really big. Here is the US we may think Walmart, Starbucks, Mercedes, or a company along those lines would be better sponsors. The problems: even though those products may be in other countries, they aren't known world wide. So a company that isn't known world wide, isn't going to spend big bucks sponsoring something like the Olympics - unless maybe they are held in their own country. Honestly, I don't see Coke & Mc Donald's as being inappropriate. I am not sure who actually would be inappropriate as a sponsor. Sponsoring is about money and marketing.

As both companies are pretty much household names throughout the world now it does not surprise me that they wish to be part of a global activity. I find nothing in their products that even remotely suggestive of good health and I find there popularity fairly mystifying. Coke is too sugary and McDonald's foods fat and salt laden. Things that we love too much perhaps.. These are things that any athlete treats with great caution as should all other humans. I understand that the total value of sponsorship is less than £700 million. The Olympics have cost at least £9 billion. So I'm not quite sure what all the fuss is about. Corporate sponsors have not even managed to find 10% of the overall costs and yet they seem to be getting a great deal more than 10% worth of publicity. I wouldn't have thought that sponsorship by food companies is appropriate and that one should look to organisations that engage properly and wholly with sport and endeavour. My view is that participating nations should pay on a sliding scale according to GDP. Of course the US and China would protest like mad.