Do endorsements matter? Do they have an impact on voting, momentum?

To me, I could care less. To other people, it does matter. For that reason, depending on who is endorsing the candidate, it can sway voters to vote for that candidate. I am sure that the endorsers have already donated money to the presidential candidates' campaigns as well. However, if I was a celebrity, I wouldn't neither Obama or Romney. They are one in the same to me.

Generally the people on a forum are more ideologically driven than pop culture driven. In the general world of the mass of uninformed, uneducated, "I feel" public, endorsements matter. We know this because people choose what shoe they wear, based on what Michael Jordan promotes. Could be a crappy shoe, but if Jordan's name is printed on the box, people will buy it. Similarly, I've seen the poll numbers in a local election swing 10 points simply because one of the candidates went on a hunting trip and published photos in the local paper. "why he's one of us! He went hunting!" What this is an example of, is why Democracies fail. The vast majority of people in any given civilization simply do not have time to research and investigate candidates, and their views, and their track record, and what policies work or don't work. As a result, most people make their voting choices based on 60-second sound bites, and cheese paid-for endorsements. Back in 2000, Al Gore got the endorsement of the National Association of Police Organizations. A reporter for CNN asked a spokes person for the NAPO, why they endorsed him. He asked "are you supporting Gore because you believe he's tough on crime and will promote law enforcement?" (a typical CNN biased question I might add) Ironically, in a rare moment of honesty, the Union person said "No. He's pro-union, and we like that" Yet many people would look at an endorsement by a police organization, and assume things like the reporter's question suggested, and never have the time to look it up. Democracy automatically caters to the lowest common denominator of society.

I don't care, but some people do. With Charlie Crist they'll say "Even a former republican doesn't like Romney!" Just as the Republicans have said regarding Democrats and former Obama supporters that now support Romney. Personally, I think Alice Cooper said it best. "If you're listening to a rock star in order to get your information on who to vote for, you're a bigger moron than they are." That's how I feel about anyone who needs someone else to tell them who to vote for.

I think some people are influenced by celebrities. I suppose it's their way of saying they don't know how to think for myself, or they don't want to take the time to learn about the candidates.

I sure don't care who endorses who! It has nothing to do who I will be voting for! The election can't come sooner! I am so sick of all the tv and radio adds! I am sick of everyone bashing everyone else! No matter if they are running for president or the senate or congress! I am sick of it! I also had to endure the due over election for the govenor of Wisconsin earlier in the year! So this election year I have had double the dose of the bashing in politics!

I think there are lots of people who are really easy to be manipulated. Who don't know or care about politics and decide on the littlest things and just a promise. Now, these people are like, hey my fave celeb is voting for this and this, I'm gonna do so. Some people are just too stupid. They'd rather believe a celeb than trying to understand the programs of parties and the working of politics...

I could careless about who endorses who....but a lot of american does seem to care

As a voting-age American, generally speaking I couldn't care less who endorses who in this country. At least not to the point where it would really affect how I would vote either way. But that's me though.

I with you. Who cares. I hear this stuff all the time. So and so is for this one. This actor/actress is having a fundraiser for this candidate. I could care less. I wish that would get to the heart of the issues and forget all these things that they use as distractions. They purposedly use endorsements, because, they figure people are to dumb to think for themselves and in some cases they may be right. But for me. I agree who cares?