What do you think of people who sell testimonial services?

I use Fiverr a lot also. It always amazes me to watch these videos and hear them talk about these products as if they actually used them. All the while knowing they are following a script given to them by the owner of the product. In my book, these aren't testimonials. To me, a testimonial is one that is given by an actual customer. I think most innocent people reading or hearing these would assume it's being given by a happy customer. It's a disgrace and I hate that Fiverr allows it. Their terms of service includes a statement about what's allowed. Illegal and improper are included no-nos. This is improper to me and should be illegal - even though it isn't.

The same is true with models, right? In commercials they always pay people to say something good about the products. So it is much the same thing I think.