Why Is MAXIM Magazine "Obsessed" with Sports-Stars' So-So Girlfriends?

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First it was What's-Her-Name, girlfriend of (Olympic swimmer? I didn't watch the Olympics) Michael Phelps. Now it's Elin Nordgren, the woman whom golfer Tiger Woods cheated-on (for obvious reasons ... (she's probably not "ugly" (MAXIM caught a shot of her on the beach---in a bikini, but in sunglasses & a hat---making her about as attractive as ANY woman 'in a bikini') but---c`mon, he's Tiger Woods! & Elin's just one radiant beautiful color of the radiant beautiful RAINBOW ... (and besides, a man--like Ron "Tater Salad" White says of himself--is "a good dog, but--if you don't pet him ever` once in a while--you can't trust him to stay under the porch!") Sure, it's only TWO sports-stars' girlfriends (that I can remember, so-far), but is this MAXIM Magazine's way of subliminally convincing young men that 'it's okay if you're girlfriend isn't up to the "pin-up girl"-standard to which most of their featured females are held'? that '"successful" men DON'T CARE whether their girlfriends are the most-ideal women or not'? What's the root of MAXIM's obsession?