same material,same tools + BRAND equal thousands of dollars.why they cheat us?

Well, This thing is not limited to only watches.. we can see the same thing in every section, like medicines, technology, clothes.. Yes one thing and that is BRAND can increase the cost dramatically for anything. And I hate that thing too. But can do nothing about it. Mostly I don't crazy about brand thing, I can choose the better thing even without those brand tags.

People who pay thousands of dollars for a product that does the same job as a twenty dollar one, may have many different reasons, they may be buying an art piece, they may be buying a family watch that can be passed on and on over the years, or they may just like to wear an expensive watch to show other people that they can afford one? In other words, WHO KNOWS?

Well, if you are planning to buy a branded product, you pay for the privileged of owning it. having a brand means you have something unique - whether it is the quality, appearance or any characteristic of the product or service. That uniqueness is what you're paying for. Just like in a cafe. It serves coffee which has the basic ingredients as an instant but you're paying for the atmosphere of a coffee house and the privilege of being seen there or someone seeing you consume that product. Brand can also mean that more resources are spent on the product. Some avenues might be the same but if the brand pioneered the use, you can have a certain satisfaction when using it. I don't think that buying branded products is just an opportunity to brag or be the object of anyone's attention. Remember that companies do spend a lot on research and innovations and someone's have to pay for it. Also, two things doing the same function isn't exactly the same, especially if one has a better quality and longevity compared to teh other.

When you buy a branded product, you actually pay not only for the materials, time and labor of those who used it but also the reliability of the product they have. Usually, those companies who manufacture branded products have already established their names. Once they were not known companies but because of the quality of the products they sell, they earned the trust of the masses. The reputation they established- I guess that's the one you are paying for. As for me, I seldom buy branded products. I have a tight budget and I don't think it's practical.

Yeah, I am not the type of person who are very much fond in collecting branded goods and products. They said, the more expensive the more of its quality but I believe more that the more we take good care for it even if it is cheap the more it will last long.