Podcasting as a business content marketing strategy

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Instead of podcasting for traffic numbers, use podcasting as a VIP offering. Give customers who sign up for your podcast access to information and resources that no one else has access to. Give these subscribers a behind the scenes look at your business or what you think about during the course of a transaction, providing your service and/or creating your product. The business content marketing strategy for podcasting is building deep relationships with customers, which can over time mean more repeat buyers and more referrals. Some experts would say every business should have a podcast. I don’t agree. Podcasting is a unique method for attracting attention to a business. Podcasting only works if the format aligns with our marketing goals. by: Ryan Hanley