Jabong partners LFW while Myntra partners Wills Lifestyle IFW
@meghmahar (3)
Thane, India
March 30, 2014 5:19am CST
Jabong.com was roped in as a sponsor for the recently concluded Lakme Fashion Week, and to leverage this association, the online fashion portal set up a pop-up shop at the venue with the help of design branding agency ‘i-am' mumbai. ‘i-am' associates has partnered with Percept to set-up ‘i-am' mumbai, which handled the experiential design duties for Jabong at the 
Grand Hyatt Hotel, Mumbai from March 12 to 16.
The aim of ‘i-am' mumbai aim was to convert the exhibition stall into an experience zone. Besides the obvious focus on sales, efforts were made to educate and inform customers about the latest in style, fashion and beauty.
On the other hand, Myntra recently announced its new role as Online Fashion Partner for the Wills Lifestyle India Fashion Week (WIFW) 2014. As part of this association, Myntra's team of fashion experts will provide regular updates on the event including backstage glimpses, designer interviews, video features, model diaries and video highlights directly from WIFW.
Scheduled to be held at Pragati Maidan, Delhi from March 26 to 30, the 23rd edition of WIFW will feature Indian designers and the latest in fashion, thus serving as an appropriate springboard for Myntra's marketing and brand strategy. The online brand will also be presenting Woolmark Prize winner, Rahul Mishra's Autumn Winter collection at the event.
Grand Hyatt Hotel, Mumbai from March 12 to 16.
The aim of ‘i-am' mumbai aim was to convert the exhibition stall into an experience zone. Besides the obvious focus on sales, efforts were made to educate and inform customers about the latest in style, fashion and beauty.
On the other hand, Myntra recently announced its new role as Online Fashion Partner for the Wills Lifestyle India Fashion Week (WIFW) 2014. As part of this association, Myntra's team of fashion experts will provide regular updates on the event including backstage glimpses, designer interviews, video features, model diaries and video highlights directly from WIFW.
Scheduled to be held at Pragati Maidan, Delhi from March 26 to 30, the 23rd edition of WIFW will feature Indian designers and the latest in fashion, thus serving as an appropriate springboard for Myntra's marketing and brand strategy. The online brand will also be presenting Woolmark Prize winner, Rahul Mishra's Autumn Winter collection at the event.No responses
