Coffee: The American Love & Obsession

Tweet

Coffee has become a ubiquitous part of daily life. The ease and mass availability of coffee has allowed it to become the most essential beverage of Americans' lives. Most Americans claim they cannot start their day without at least one cup of coffee or an espresso based drink. This is not surprising. The total percentage of Americans over the age of 18 that drink coffee everyday is 54%. This doesn't seem like a large number until you account for the fact that the unmeasured number of today's teenagers are also drinking coffee in their daily lives. So why do Americans love coffee so much? The reasons seem to be both practical and intensely personal. We live in a fast paced world where Americans are working longer hours and sometimes at more than one job. Coffee is how Americans begin their day when they're too tired and overworked to get the proper amount of sleep. Careers and raising children are both demanding and not something you can do without feeling awake and alert. The caffeine in coffee provides this necessary component. Nearly 54% of Americans say coffee makes them feel more like themselves and 68% have a cup within their first hour of waking up. But what about after breakfast? Is coffee just a morning ritual? Not anymore. With the advent of iced espresso-based drinks, coffee has become as omnipresent as water with meals and as an evening treat. There's a social aspect to drinking coffee that is now commonplace. "Let's meet for a cup of coffee" has become the new instant meet and greet and is often used as a quick speed date. Meeting for a cup of coffee lacks the commitment and stress of an evening out with someone new. Americans not only love their coffee for the quick pick-me-up at the beginning or middle of a long work day, but it's also become a matter of taste. With thousands of varieties of coffee on the market today, coffee drinking has become big business with flavors that appeal to every palette. Specialty coffee in the U.S. is an 18 billion dollar industry with no signs of slowing or stopping anytime soon. So fill your cup and discover why so many Americans love their coffee. But don’t just fill your cup with anything, fill it with some of the best coffee in Oklahoma - 7thaveroastery.com