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Going into Internet marketing without a game plan is like crossing a busy road with your eyes closed hoping to cross over safely. If you think that successful marketers get to where they are without careful planning then you are probably living in a dream world lacking any sense of realism. That is why this book is written. This book will talk about: - The changes in the industry - How lead generation works in the past and today - How you can use lead generation to multiply your leads and prospects - What the pros and cons are for going online - How to use effective lead capture pages - How to use email marketing - How to improve your entire campaign - And many more.