Why YOU Need Big Data

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No matter where you go and what you do you can’t escape data. Whether you’re putting together a business report or working on a college assignment, data forms the basic, most essential unit of any endeavour. Given the sheer volumes of data that are generated, communicated and exchanged across industries it was only a matter of time before a phrase like ‘Big Data’ cropped up in the international industry lexicon. And here we are. Before we get into what Big Data can do for your business, let us take a quick look at what it is and how it is understood. Simply put, the phrase refers to any data sets, which owing to their vastness and intricacy cannot be collected, perused, communicated, understood and expressed using traditional data management tools. In the business and industry niche we understand Big Data as data that can be analysed to identify, isolate and optimise patterns and practices in business. In short, we’re looking at a lot of information that can tell you everything you need to know about your business. Read More: