CRO Tips You Need to Know to Plan Your 2015 Strategy
By jenith smas
@jenithsmas (12)
Miami, Florida
March 4, 2015 1:05am CST
It's 2015 and like most of other businesses you might also be thinking how to improve your sales, and get more profits this year. As an Internet marketer, you must know that conversion optimization strategy is one tool that you can use to improve your revenue. However, it is not that easy any more. Internet is getting bigger and the players in this market are increasing at an astronomical rate. And, even though your site would get traffic from a myriad of sources on a regular basis, the sales might not be coming through.
Conversion rate optimization is a highly important and yet not-so-easy task. You have to understand about a lot of aspects if you want your site's conversion rates increased. After a detailed R&D on the current market scenario of 2015, here are a few tips that you need to know for your conversion boosting:
1. Optimize your website
Put your best practices and optimize the website in the best way you can. Unless the site is getting the sufficient amount of traffic, working on the landing page or other areas are of no use.
2. Go for A/B Testing
You may not realize, but A/B testing is one unique way to enhance your conversion rates. The small changes that can be done in a webpage and how it affect user experience are two important facets closely linked to each other. If you think that a bigger headline will be liked by your users, go for it. Create the two-versions and see which one gets more hits. A/B testing gives the best results always and helps you in picking the side that could get your site more converted customers.
3. Big Action buttons
Making your Call To Action buttons more visible and obvious makes it more likely for the user to click on it. If you want your audience to get linked with the site, why make it difficult for them by cornering the CTA button or keeping them small? You must know that bigger buttons are easily visible and easy-to-click too. A button that is large doesn't leave any doubt in the mind of the users and they can easily click on them if they want to join your community.
4. Write quality contents
If you are thinking that a customer will happen upon your landing page and convert just like that, wake up! Users try to connect with providers only when they find the brand reliable; the products useful, productive, and cost-effective; and the services satisfactory. This is where contents can help you. Create compelling contents that will attract them and gradually convert them.
Try these options out and research more if you want to reach your revenue goals for 2015. The processes are simple, and will easily enhance your conversion rate.
For more information about conversion optimization strategy, please visit http://www.auroin.com/blog/miscellaneous/need-know-conversion-rate-optimization/
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