The Establishment of Workstations in 18 Key Cities---Taiyuan

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The Establishment of Workstations in 18 Key Cities---Taiyuan Beijing International Cycle Expo and Beijing Cycling Festival is China’s largest cycling festival and cycle expo based in Beijing jointly created by China Bicycle Association and HAOSI International. The expo 2015 will be held in Beijing BaDaLing International Exhibition Center June 26-28, 2015. This Expo and Festival will primarily focus on establishing a service platform for northern dealers and workstations for 18 key cities in the North, and establishing a cycle industry ecosystem which will help manufactures and dealers with commerce and trade development and market promotion through online exhibition platforms, the official website, Wechat and the efforts of Beijing Organizing Committee. In order to establish workstations for 18 key cities, the Organizing Committee first came to the provincial city of Shanxi--Taiyuan, a land of splendors. The Organizing Committee had in-depth communication with many dealers in Taiyuan and learned that middle-end and high-end bicycles sold well. These well-run stores mainly promote sales by forming clubs and strengthening after-sales service. The Organizing Committee established a workstation in Taiyuan, laying a foundation for future trade. Qile Bicycle---Primarily selling bicycles of two brands, GIANT and CANNONDALE, Qile Bicycle is ran in the brand store mode and all of its stores are near universities, selling middle-end and high-end brand bicycles, covering different groups of consumers and shopping scope. Mr Yang said he was confident about the stable development trend of the bicycle industry and praised the Expo and Festival for largely supporting dealers and stores. Qishen Bicycle--Focusing on middle-end and high-end SCOTT bicycles and children’s bicycles, Qishen Bike has a good brand store image but relatively low awareness as they just came to Taiyuan. The store hoped to increase its brand awareness through this expo. The Organizing Committee showed the establishment of workstations and how the bicycle industry ecosystem would contribute to market promotion and trade expansion for manufactures and dealers. While setting up the workstation in Taiyuan, the Organizing Committee did research on the bicycle market in Baoding, showing that the market was in its primary stage and bicycles were mainly used as traditional commuting tools. With the integration of Beijing, Tianjing and Hebei, as an important hub, Baoding will witness great increase of economy and humanistic quality. Besides that, Baoding has a rich sports culture, which offers great opportunities for new dealers that specialize in middle-end and high-end brands. The dealers all hoped to work with Beijing International Cycle Expo and Cycling Festival. Wuxing Bicycle—Wuxing Bicycle is the senior agent of middle-end and high-end brands like UCC, DAHOH, Trek and so on. This dealer has a relatively innovative sales concept and pays attention to clubs and cycling activities. Yi F Bicycle--It is a comprehensive store, selling bicycles of different brands, Ghost, BH, FUJI, ATTAQUE, LANGTU etc.. A representative said they started forming clubs and organizing activities very early, having a great influence in this area. TRIACE Monopoly Store in Baoding--As TRIACE’s regional agent in Baoding, owning clubs with more than 1,000 members, this store is favored by cyclists thanks to its' cycling activities.