Someone please explain this whole fuss about brand loyalty.

I will buy a specific brand if I have found that it is good quality and value, but not purely because of the name. I rarely eat or wear the packaging, which simply ends up in the dustbin.

I go with branding basing it on company reputation in the past though in a changing market place this is not always a guarantee. Sometimes we are impressed with a product, service or company and so associate the brand in the future. Some brands are social symbols. If you drive a certain car you are...

Some have a status symbol label on them and that's why!

Just like you i don't stick to brands . I choose things according to its quality and appearance too .

I usually go for certain brands especially when it comes to gadgets as it has been personally tried and tested and I find the quality, service spares good/easily available. I don't care about brands as far as shoes or clothes are concerned, I buy what I like, I am not willing to pay exorbitant rates just for a label. NO, I am not stuck on brands as such. I would be more interested in quality over brands any day. I would change brands if something of a better quality at a better price is available.

only brands i'm loyal to 're wrangler jeans 'n charmin sensitive t.p. - 's fer the rest? nah. jest a bunch'f hooey 'n yer friend'd prolly argue with ya if'n ya told'er the truth. most'f those clothes she buys're made 't the same places, by the same folks most times - jest've diff'rent labels slapped in 'em to rob nice folks like 'erself.

only if I have found it is what I like best and suits my taste.

Only when it comes to certain things. I tend to be extremely picky when it comes to computers, and most of the ones I've purchased recently have been made by either Acer or Gateway. All of my experience with their computers has been very good, from the machines themselves to the customer service I've received. In contrast, I absolutely will not purchase an HP computer because my husband and I owned multiple computers within a 2-year period that had severe hardware issues and failed. I guess you could say I'm loyal to the "expensive" brands of deli meat, but really I just buy what tastes good. Kid's clothes... what's going to cost the least? I'll buy them expensive shoes because they wear them out otherwise, but most of their clothes come from the clearance sections. I buy out of season and store them for a year, so I end up with a lot of nice name-brand stuff for a fraction of the price their friends' parents pay.

I am cheap I will wait and buy any brand when it goes on clearance. cheaper is always better.

These brands know and use psychology effectively. They convince the masses that theirs is the better brand and that there are no alternatives. One way to curb this is to inject self-questioning and self-checking whenever we get some stuff from grocery shelves. We can ask, is this the only brand that is available that can give me what I need?

I have absolutely "no brand loyalty". I buy what I like and a good price.

Like you, I buy what I like whether it is brand or not. It doesn't matter to me as long as the quality is good.

There are only a few things I will buy when it comes to name brand (such as ketchup and mayonnaise) as I find the other brands have a different taste. Otherwise I go more by price

When a brand is a guarantee of quality, it has a value. But too often these days it's just hot air.

Depends on what it is I'm buying. If it's a TV, I look at features vs. cost and customer reviews (I never buy anything with less than 4 stars, thumbs up, etc.). If it's a desktop computer, same thing. If it's a laptop, I buy HP. Not because it's inherently better than the rest, nor because the support is great (it can take them an hour to set up a mail-in repair for a simple, no power issue). I get HP because their extended warranties are the cheapest I've found. And a laptop is one thing you should not buy without an extended warranty; they have a gazillion tiny, fragile parts, and one repair will often cost more than the warranty. If you buy a Mac, desktop or laptop, you should get the warranty (even though they don't cover accidental damage). I used to work for AppleCare, and repairs are uber expensive. I don't remember ever selling an out-of-warranty repair service for a screen or logic board issue. Of course, I was never much of a salesman anyway. My car is a Toyota, my pen is a Cross, my shoes are Florsheim, and my glasses are Ray Ban.

There are some products that I have "brand loyalty" to. It has been when the quality of the other brands don't live up to my expectations. Sometimes you get what you pay for. Other times you pay for an expensive logo.