How to know where to offer for different site on promoting some product

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Most of entrepreneur use FB to promote there advertisement but of course its mush better to have a website that can deal with our customer. I would like to know more technique on how to be expose on the internet as a market to be open and organize. hope that I can do it well just to make sure that the information are useful and helpful to our client reader or consumer. And know I would like to learn how to focus and how to connect my blog, website,page to be active not just always giving penny to promote on advertisement but its help a lot to start an exposure maybe this is why we paid for to refer product to the customer. sometimes the st-up and other feature of the service online change got to have that niches that they said to be a natural from us when we think a certain idea. and do act on it before everything went to past. hope that you ca share a site that can bring a helpfully give a better idea to target the big market on the net