What Does 11:11 Mean?

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For the last couple of years I have been seeing double numbers. Over time the "double number" trend seemed to slow down only leaving me to constantly see 11:11. I see 11:11 am & 11:11 pm of almost everyday. I have been doing research to see what that means. The only thing information I have found is that I may need to be aware of balance in my life. Has anyone found what this number truly means? Am I supposed to be aware of something? Am I the only one seeing it?