What is the difference between Copywriting and Content Writing?
@vickyblogs (341)
India
January 19, 2016 11:47am CST
The demand for content writing is, irrefutably, increasing day by day.Those who know how to write a content well are obviously successful in blogging business.
The term copywriting is slowly being replaced with content writing. Though the copywriting and content writing are similar, they are not same. The object of writing them makes a major difference. Copywriting is intended to advertise, convince, and market a product or service while content writing may merely convey any information.
What's the difference you find between copywriting and content writing?
2 people like this
1 response
@sherryericha (1806)
• Philadelphia, Pennsylvania
20 Jan 16
I always thought the two words meant the same thing, but copywriter sounded more professional. I define myself as a content writer, today I wrote text about St Omer, France for a hotel company. I see that as content, to me copy seems to apply to magazines and newspapers. Don't quite know why
@vickyblogs (341)
• India
21 Jan 16
All content writings are not commercial, but copywriting is always commercial. What you did for the hotel industry was actually a copywriting ( though you don't feel to call so). Both are, unequivocally, professional. However, copywriting must produce the desired results.
A content writer may be successful just by saying what he wants to say, whereas copywriter's success depends on how he says what he wants to say. Magazines and Newspapers do carry a lot of contents too.
Copywriters are hired, but content writers can write without being hired by others.
I think I have made my points clear here.
2 people like this
@sherryericha (1806)
• Philadelphia, Pennsylvania
21 Jan 16
@vickyblogs Another consideration, salary? I always thought copywriters that work for a corporation or even experienced freelancers, made decent salaries. I just started writing content and, of course, don't make minimum wage at this stage.
1 person likes this
@vickyblogs (341)
• India
22 Jan 16
@sherryericha
That depends on for whom you're working and how effectively you write. I did copywriting work for an online content marketing company as well as for another website designing company through online. They paid a specific amount per article. Mostly, companies try to hire people for lesser amount -- it may be, 5 to 10 dollars per article. But, as a copywriter becomes an expert he may get even get 100 dollars per article. Tourism, medical, IT, and blogging keep demanding quality articles for higher price. A copywriter who makes whitepapers for a company demands a huge amount. Either as a freelancer or an employee, an efficient copywriter can make a good money definitely.