Invest in toilet paper to beat the stock market

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Many of us are too smart. We are so smart that we cannot see that investing in toilet paper is one of the best ways to beat the stock market. What is so great about the humble toilet paper? For one thing, there is no good alternative. You can probably use leaves if you want to save money but I doubt you want to do that. When there is no substitute, the product is guaranteed to make money, If you think about it, you probably cannot name a company that sells toilet paper that ends up in bankruptcy. Another reason is that toilet paper is a recurring expense for all of us. It is different from buying a bed. You use the bed every night, but you buy once in 10 years. Toilet paper is different. You have to use it every day. That is why you have to think about buying shares of Procter & Gamble and Kimberly-Clark. If you have invested in both companies in 2009 and hold the shares till now, you would have made a lot of money.