When we are the product to sell...

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Once I read a sentence that said something like this: When you are not paying for the product, than may be you are the product. I wold aplly this sentence to facebook for instance, because we are not paying to use it that just made us the product to sell, and to sell to the advertisers that are making facebook wining bilions. I´m not against this but what happpens if we all decided to stop using facebook? that just means that facebook is wining all this billions because of his users, when they interact with each other, share with each other and more. So don´t you think that it wold be fair from facebook to share some of his revenue even if it wold be just a litle with his users? I think this wold made them a bit more happy, don´t you think?