Membership, Discount or VIP Cards Help You to Save Money

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My wife did not find that discount could be given with the vip card issued by a certain pharmacy or chemist shop not far away from my home until two days ago when she bought some medicine out of that pharmacy which we usually go. We have also VIP cards for mall shopping and we can always get some discount with those cards. So it is worth it having some vip cards for discounts while shopping. Do you like this kind of cards? Or does your local shops of any kinds or pharmacy issue vip cards, membership cards or discount cards to enoucrage you to go there for frequent shopping? I think it is a clever idea to issue these cards.