unended questions

The reason for the first one is ego and for the other is jealousy

They ignore you because they just don't see the beauty within you. They cannot see that you are kind and loving and you deserve to be loved. They are blind for your kindness and sweetness. They hurt you because they could not give the love that you really deserve. They think that they can't give back the sweetness that you are showing them. It's their loss, not yours.