Why shame breastfeeding mothers?

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Now a days you see half naked women everywhere and their getting cat calls and whistles, but yet a mother pops a boobie in her babies mouth to feed them it's wrong and indescent exposure. I mean really id rather see someone taking care of a baby then a woman who just has her boobs half hanging out asking for attention. But no it's shamed so much these days I've seen mothers get so embarrassed cause of comments people say an then they turn to formula cause they can't take people bad talking them. I mean come on it's a natural behavior that's been years and years in the making.