Why Are Good And Kind Hearted People Pushed Around In The World While Those Who Are Haughty, Assertive Respected

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This is a scene which I witness at many different places in different situations. People who are generally sober and kindhearted, genuine are taken for granted and pushed around and treated like dirt. These qualities are not respected by many in the world. While those who are the haughty and assertive kind get heard immediately and all their issues are sorted out. What is it that makes people neglect the good souls and respond to the others immediately. It is also seen that such a quality is respected by many, what is so good in that which is there to be respected and idolized? Friends please share your opinions and personal experiences of such situations which you may have faced. Thanking you all in advance.