The Power of Why?

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Was there a time when you wanted to start doing something new? It could be a new business, new career, following your passion, and even that long fought diet through exercise. I just noticed that almost every material that I read when learning or doing new things will always start from knowing or defining your Deepest Why. I honestly thought that discovering my inner self was one of my weaknesses and I'm having a really hard time doing it. So it kept me thinking, why do these different successful people all have to start with WHY? Is it really that important and powerful? Have you done something like this then by sticking to your deepest why, it really helped you kept going?